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Five Aussie startups disrupting travel

April 28th, 2017


For decades the travel industry has seen dormant gloabl companies refrain from innovation.  Budgets and short-term goals were put ahead of innovation, perhaps a case of ‘if it ain’t broke, don’t fix it’.

However with growing technology advancements and a changing consumer mindset new companies have been able to challenge the status quo.  These disruptive startups leverage technology, apply new business models and a new way of thinking that results in an enhanced experience and product.  Companies like Uber and Airbnb exploded into the global market pioneering the sharing economy enabling more affordable and streamlined products courtesy of their investment in technology.

Everyone has read about these US-founded technology unicorns that dominate the travel space.  But let’s take a look into some new and maturing Australian-founded startups that are disrupting travel as you know it.



Rome2rio is a comprehensive global trip planner that helps you get from a-to-b worldwide. You can enter any town, address or landmark as your destination and Rome2rio will instantly display flight, train, bus, ferry and driving options with estimated travel times and fares. Their travel search engine contains route information from over 4,800 transport operators in over 158 countries.


Screen Shot 2017-04-20 at 12.20.22 PM


Ingogo removes the frustrating experience of trying to get a taxi.  Both drivers and passengers receive a better service by directly linking the driver and passenger using an innovative technology platform.  More than 6000 taxi drivers Australia-wide are using Ingogo, with $200 million in payments going through the platform each year.


Travelport Locomote


Travelport Locomote is a brilliantly simple corporate travel platform that empowers travel managers to drive change and achieve a quantum leap in program efficiencies. More than an online booking tool, their range of app-powered workflows and features consolidates the entire travel lifecycle.




Seatfrog allows users to upgrade their flight right up until boarding time by auctioning off seats that would otherwise go empty in business and first class.  Launching shortly, this platform enables passengers to pay for upgrades within the app and have new boarding passes sent directly to their mobile phone to be scanned at the boarding gate.


Sparrow Flights

Sparrow flights

Sparrow Flights removes all the pain points experienced while booking a flight.  Designed for frequent flyers, Sparrow changes the way you book and manage your travel. Book your flights in 30 seconds, get instant support with a single message, and pay $0 in booking fees.

The future looks bright

Australia should be proud of the growing number of travel startups that make frustrating tasks very simple.

Think we missed a promising travel startup in Australia?  Let us know on Twitter or Facebook.

Note:  We know we’re great, but this article isn’t about us!

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